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5 Tips of SEO to Beginners of Cross-Border Independent Station Stores
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Independent stations are one of the best platforms for e-commerce entrepreneurs to build online businesses, here are 5 Tips of SEO to Beginners of Cross-Border Independent Station Stores.
Independent stations are one of the best platforms for e-commerce entrepreneurs to build online businesses, and attracting more people to independent station stores is always the primary consideration for any business owner.
This is the source of SEO marketing, because if done well, it can provide consistent high-quality traffic without having to pay. Search engine optimization (SEO) is the process of generating more natural traffic (ie, no payment) from search engines such as Google, Bing, and Yahoo.
For example, when you search for products on Google, you will enter a search engine results page (search) with ten natural search results, and obtain it based on the popularity (and therefore profitability) of the search terms you enter A small amount of paid advertising.
E-commerce SEO is to ensure that your stand-alone store page is displayed in the ten natural search results that potential customers are most likely to enter.
Of course, there are more search results besides these, but the farther away from the first search result, the less traffic you attract. A study conducted by Moz showed that at least 71.33% of clicks reached the first page of search results, while the second and third pages only received 5.59% of clicks.
Therefore, in simple terms, SEO is a process that helps search engines to provide your website with more relevant information than other websites when making specific search queries, so as to generate more natural traffic for your website.
To begin your e-commerce SEO journey, you should first understand some basics:
First, you have and bind an official domain name address (because people mystore and mystore.com are more inclined to the latter). Next, double check to make sure that the SSL security certificate (used to encrypt data sent between the user and the website) is enabled, and that the stand-alone theme is both fast to load and mobile-friendly. Google announced that page speed was a ranking factor in 2010. You can use Google's PageSpeed Insights to check your loading speed.
Finally, you need to set up Google Analytics and Google SearchConsole (GSC) to track who is visiting your store and which keywords the store ranks for, and then submit the XML sitemap to GSC, stand alone on mystore.com/ A website sitemap.xml has been created for you.
Once the foundation is laid, here are some beginner SEO marketing tips you should use.
▲ 1. Establish a good Website Structure
The organization of content in independent store stores is critical to your SEO success. The easier it is for visitors to find what they want, the more time they spend on the site, the longer they browse more pages, and the longer they spend on the site, the more likely the search engines will rank them The higher. A good website structure makes it easier for users to browse your website and helps search engines crawl it better.
A good, SEO friendly website structure is a hierarchy-oriented structure. This means that the main category is at the top, the subcategory is below it (if applicable), and then the product page (that is, homepage »category page» product page or homepage »category page» subcategory page »product page.)
However, do not create unnecessary categories and subcategories because easy user navigation is always a top priority. Also keep in mind that there is no difference between categories and subcategories, so to create a subcategory, you must create a "collection" page and then nest it into a hierarchy.
▲ 2. Do the Keyword Research
Keywords can help search engine users find your independent store, and help search engine robots understand your content in order to index it. This is why you need to choose keywords that attract both visitors and search engines in order to have a reliable SEO marketing strategy.
Keyword research is the process of determining the keywords your target audience uses to find products like yours on the search, how many people use specific search terms each month, and how competitive they are for specific keywords.
The first step in doing keyword research is to make yourself think on behalf of your customers and ask yourself: "What search terms will I use to find the products I sell?" Buyer roles, online forums, and your product segments Of the latest social media trends can give you an idea.
Also, keep in mind that before indexing website content, search engines will grab title tags, meta descriptions, URLs, image replacement text, etc. to make the website content meaningful. Therefore, you can search for words or phrases that describe your independent station store, and then view title tags, meta descriptions, URLs, image alternative text, etc. Top-ranked keywords used to understand their targeting.
Once you start using some keywords, you can use keyword research tools to take more data-driven approaches. There are a variety of free keyword research tools for any beginner to choose from, including Keyword Explorer, Ubersuggest and Google Keyword Planner.
▲ 3. Optimize your Web Content
Once you know which keywords and terms are the target, the next step is to optimize the entire website for them in the appropriate places in the title tag, meta description, URL, image alternative text, home page, product description, and blog content, thereby optimizing them .
However, make sure that your keywords naturally fit into their interface (whether it's a homepage, product page, or blog), and don't appear clumsy or too obvious to readers, as this will keep them out of the door.
Avoid the unethical practice of keyword stuffing, which is to insert an inappropriate number of keywords in any of the above website elements in an attempt to disproportionately attract search engines, because doing so will only blacklist your site sooner or later .
Another issue that may cause your website to be blacklisted by search engines is duplicate content, so you should write a unique description for the product or collection page, rather than simply copying it on the manufacturer’s website. Try to be as original as possible in blog content.
▲ 4. Edit Link
The study found that the more backlinks a page has, the more natural traffic it attracts from Google. Backlinks are one of the most important factors for the success of store e-commerce SEO, because backlinks enable search engines to understand how other sites find your site, which are trustworthy.
A good starting point for link building is to find out which sites are currently linking to competitors' sites, because these sites are likely to find sites that are sufficiently relevant to your links. You can use tools such as Ahrefs' "Link Intersection" to identify these sites, then reach out where appropriate and ask them to also include links to your pages in their content.
Also, make sure to include enough of your own outbound links (i.e. links from one of the store pages to external sites) and internal links (i.e. links from one of the store pages to another site), because they are both independent stores SEO marketing success.
▲ 5. Content Marketing
Very few website visitors will come to your store to make an immediate purchase. This is why having content such as blog posts can help you retain them and make them secure in the future purchase process from you.
Similarly, through the link construction mentioned above, you can easily obtain links to information content from other websites, which is to link directly to your product page.
The first step is to identify the target audience, and then write unique, engaging and compelling content that will attract search engines to gain search rankings and attract human readers to become audiences. The more sharing, link returns and citations your blog content gets, the better the effect.
This is where consistency is maintained. You must regularly update the content of the blog to bring readers back to your site. Publishing a calendar/timetable will help achieve this goal.
▲ Conclusion
SEO marketing plays a vital role in the e-commerce success of any independent store. Although it usually takes some time to start showing results, it is always worth the effort.
This is the source of SEO marketing, because if done well, it can provide consistent high-quality traffic without having to pay. Search engine optimization (SEO) is the process of generating more natural traffic (ie, no payment) from search engines such as Google, Bing, and Yahoo.
For example, when you search for products on Google, you will enter a search engine results page (search) with ten natural search results, and obtain it based on the popularity (and therefore profitability) of the search terms you enter A small amount of paid advertising.
E-commerce SEO is to ensure that your stand-alone store page is displayed in the ten natural search results that potential customers are most likely to enter.
Of course, there are more search results besides these, but the farther away from the first search result, the less traffic you attract. A study conducted by Moz showed that at least 71.33% of clicks reached the first page of search results, while the second and third pages only received 5.59% of clicks.
Therefore, in simple terms, SEO is a process that helps search engines to provide your website with more relevant information than other websites when making specific search queries, so as to generate more natural traffic for your website.
To begin your e-commerce SEO journey, you should first understand some basics:
First, you have and bind an official domain name address (because people mystore and mystore.com are more inclined to the latter). Next, double check to make sure that the SSL security certificate (used to encrypt data sent between the user and the website) is enabled, and that the stand-alone theme is both fast to load and mobile-friendly. Google announced that page speed was a ranking factor in 2010. You can use Google's PageSpeed Insights to check your loading speed.
Finally, you need to set up Google Analytics and Google SearchConsole (GSC) to track who is visiting your store and which keywords the store ranks for, and then submit the XML sitemap to GSC, stand alone on mystore.com/ A website sitemap.xml has been created for you.
Once the foundation is laid, here are some beginner SEO marketing tips you should use.
▲ 1. Establish a good Website Structure
The organization of content in independent store stores is critical to your SEO success. The easier it is for visitors to find what they want, the more time they spend on the site, the longer they browse more pages, and the longer they spend on the site, the more likely the search engines will rank them The higher. A good website structure makes it easier for users to browse your website and helps search engines crawl it better.
A good, SEO friendly website structure is a hierarchy-oriented structure. This means that the main category is at the top, the subcategory is below it (if applicable), and then the product page (that is, homepage »category page» product page or homepage »category page» subcategory page »product page.)
However, do not create unnecessary categories and subcategories because easy user navigation is always a top priority. Also keep in mind that there is no difference between categories and subcategories, so to create a subcategory, you must create a "collection" page and then nest it into a hierarchy.
▲ 2. Do the Keyword Research
Keywords can help search engine users find your independent store, and help search engine robots understand your content in order to index it. This is why you need to choose keywords that attract both visitors and search engines in order to have a reliable SEO marketing strategy.
Keyword research is the process of determining the keywords your target audience uses to find products like yours on the search, how many people use specific search terms each month, and how competitive they are for specific keywords.
The first step in doing keyword research is to make yourself think on behalf of your customers and ask yourself: "What search terms will I use to find the products I sell?" Buyer roles, online forums, and your product segments Of the latest social media trends can give you an idea.
Also, keep in mind that before indexing website content, search engines will grab title tags, meta descriptions, URLs, image replacement text, etc. to make the website content meaningful. Therefore, you can search for words or phrases that describe your independent station store, and then view title tags, meta descriptions, URLs, image alternative text, etc. Top-ranked keywords used to understand their targeting.
Once you start using some keywords, you can use keyword research tools to take more data-driven approaches. There are a variety of free keyword research tools for any beginner to choose from, including Keyword Explorer, Ubersuggest and Google Keyword Planner.
▲ 3. Optimize your Web Content
Once you know which keywords and terms are the target, the next step is to optimize the entire website for them in the appropriate places in the title tag, meta description, URL, image alternative text, home page, product description, and blog content, thereby optimizing them .
However, make sure that your keywords naturally fit into their interface (whether it's a homepage, product page, or blog), and don't appear clumsy or too obvious to readers, as this will keep them out of the door.
Avoid the unethical practice of keyword stuffing, which is to insert an inappropriate number of keywords in any of the above website elements in an attempt to disproportionately attract search engines, because doing so will only blacklist your site sooner or later .
Another issue that may cause your website to be blacklisted by search engines is duplicate content, so you should write a unique description for the product or collection page, rather than simply copying it on the manufacturer’s website. Try to be as original as possible in blog content.
▲ 4. Edit Link
The study found that the more backlinks a page has, the more natural traffic it attracts from Google. Backlinks are one of the most important factors for the success of store e-commerce SEO, because backlinks enable search engines to understand how other sites find your site, which are trustworthy.
A good starting point for link building is to find out which sites are currently linking to competitors' sites, because these sites are likely to find sites that are sufficiently relevant to your links. You can use tools such as Ahrefs' "Link Intersection" to identify these sites, then reach out where appropriate and ask them to also include links to your pages in their content.
Also, make sure to include enough of your own outbound links (i.e. links from one of the store pages to external sites) and internal links (i.e. links from one of the store pages to another site), because they are both independent stores SEO marketing success.
▲ 5. Content Marketing
Very few website visitors will come to your store to make an immediate purchase. This is why having content such as blog posts can help you retain them and make them secure in the future purchase process from you.
Similarly, through the link construction mentioned above, you can easily obtain links to information content from other websites, which is to link directly to your product page.
The first step is to identify the target audience, and then write unique, engaging and compelling content that will attract search engines to gain search rankings and attract human readers to become audiences. The more sharing, link returns and citations your blog content gets, the better the effect.
This is where consistency is maintained. You must regularly update the content of the blog to bring readers back to your site. Publishing a calendar/timetable will help achieve this goal.
▲ Conclusion
SEO marketing plays a vital role in the e-commerce success of any independent store. Although it usually takes some time to start showing results, it is always worth the effort.
Xi'an Echo International Import & Export Trade Co., Ltd.
Phone Number： +86 (029) 8987 4521
Email：info@echointernationalco.com
Address：No.1, Fengcheng 3rd Road, Weiyang District, Xi'an, Shaanxi, China 710016
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