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5 Status Quo of the Chinese Home Furnishing Industry in the First Half of 2020
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Author:Xi'an Echo International
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Published time: 1798 days ago
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With the gradual relief of the domestic epidemic in China, the home furnishing companies have accelerated their pace of resuming work and production.
If we summarize the first half of 2020, the new crown pneumonia epidemic is a keyword that cannot be avoided. With the gradual relief of the domestic epidemic, home furnishing companies have accelerated their pace of resuming work and production, and the industry as a whole is recovering. Using data to analyze the home furnishing industry, sort out the following status and trends.
On the one hand, brand companies are strengthening their interaction with traditional distributors. On the other hand, they are also seeking to expand diversified channels including online. First, some companies with outdated production capacity and poor cash flow have been eliminated. Some companies have carried out high-profile brand marketing and built factories and put them into production.
As for exports, the decline in furniture exports has narrowed, while China's ceramic tiles have basically withdrawn from the US market; home furnishing live broadcasts are in full swing, and the grass is still in full swing, with different opinions and different effects; the performance forecast for the first half of the year, the year-on-year data is not ideal, but it has not yet arrived The point of loss; lack of standards, incompatibility, and difficult to protect privacy...Who will harvest the 182 billion smart home market? How to make up for the gap between the state's vigorous promotion and the low acceptance of consumers?
▲ 1. Store sales of 275.284 billion yuan, a year-on-year decrease of over 40%
From a cold start in the first year, to a sharp drop in February, then to a rebound in March, a rebound in April, a rise in May, and a slight decline in June... The National Building Materials and Home Furnishing jointly issued by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association The prosperity index (BHI) is not flat, but the overall trend is positive.
Compared with the overall January-June period of previous years, the cumulative sales of building materials and home furnishing stores above designated size in the first half of 2020 will be 275.284 billion yuan, a year-on-year decrease of 40.76%. The sales of building materials and home furnishing stores above designated size nationwide in June were 64.515 billion yuan, a decrease of 0.32% month-on-month and 24.84% year-on-year.
With the continued spread of the international epidemic and the pressure of the sporadic rebound of the domestic epidemic, it may have a certain impact on consumer confidence and the continuous release of consumer demand. It will take time for the national building materials and home furnishing market to return to the same period before the epidemic. Home furnishing companies need to be prepared for long-term battles, first to survive down-to-earth, and then to seek development through strategic transformation.
▲ 2. The decline in furniture exports has narrowed, and ceramic tiles have basically withdrawn from the US market
According to data released by the State General Administration of Customs, my country's furniture and parts exports in June 2020 were 34.95 billion yuan, an increase of 18.7% from May. In May 2020, my country's furniture exports were 29.44 billion, an increase of 7.2% compared to April; in April 2020, furniture exports were 27.45 billion, an increase of 12.5%.
From January to June, the cumulative export value of related products in the four categories of furniture, lamps, lighting devices and parts, ceramic products and textile products was 841.51 billion yuan, an increase of 28.8% over the cumulative data from January to May. Except for furniture, textile exports amounted to 521.06 billion yuan, a year-on-year increase of 32.4%. Lamps were 97.12 billion yuan, a year-on-year decrease of 3.2%; ceramics were 65.72 billion yuan, a year-on-year decrease of 12.6%; the decline has narrowed.
From January to May 2020, my country’s ceramic tile imports were US$53.58 million, which was a drop of 15.86% from the US$63.68 million in the same period in 2019. According to a report by "Ceramics World Review" on June 4, China's ceramic tile exports in 2019 were 770.5 million square meters, which was a 9.8% decline compared with 854 million square meters in 2018. This is the sixth consecutive year that China's ceramic tile exports have declined. Compared with the 5.9% drop in 2018 (compared to 2017), the decline in China's ceramic tile exports in 2019 has further accelerated.
Whether it is ceramic tiles or furniture, both show a downward trend year-on-year. However, the growth rate of furniture increased month by month from January to June, and the year-on-year decline narrowed. According to the data in 2019, the decline in tile exports has accelerated year-on-year, and Chinese ceramic tiles have basically withdrawn from the US market.
▲ 3. The epidemic can not stop the fever of financing and listing
In the first half of 2020, the domestic home furnishing industry announced a total of 25 financing events and 13 mergers and acquisitions, and 7 companies including Bull, Aopu, Aili Home Furnishing, Fa Shilong, Stone Technology, Zhongwang Fabric, and Beiding were successfully listed. Among them, supply The corporate financing momentum of the chain and intelligent track is growing rapidly.
A total of 13 industry mergers and acquisitions were announced in the first half of this year, including the harvest of outstanding domestic projects, and there are also giants acquiring overseas brands for globalization, and real estate leaders are sweeping goods across borders.
Mengbaihe, Qumei, Gold Medal, and Nature all have overseas acquisitions, and Kujiale has also wholly acquired American online design platform Modelo, or seeks overseas listing.
In the first half of the acquisition, Country Garden was a well-deserved "sweeping king". It made frequent moves in May and June and bought shares in three ceramic sanitary ware companies, Dio, Mona Lisa and Huida, which triggered a heated discussion.
▲ 4. The "6·18" under the epidemic, three major trends are highlighted
On June 16, the turnover of the home improvement industry on Tmall 618 broke 100 million in just 10 seconds after the opening; JD Furniture, at 00:00-23:59 on June 18, the opening 10-minute turnover increased by 120% year-on-year.
Following May Day, June 18 has become another force for home furnishing companies, decoration companies and stores. From the data point of view, June 18 is undoubtedly a peak of household consumption, but at present, offline stores and stores have not fully recovered, and it will take time for the household industry to recover.
Compared with previous years, smart homes whose market size has increased year by year are becoming more and more popular; the epidemic has pushed home furnishing companies to online marketing and pressed the accelerator, and online and offline are further integrated; people are more concerned about diversified and functional home life Consumer demand for similar products is still strong.
▲ 5. The popularity of smart homes continues, and three major problems need to be solved urgently
During the epidemic, reducing the contact between people and things is the key to reducing the risk of infection. Smart home products that apply remote and voice control technology have become popular outside the epidemic: you can control the smart switches of lighting and electrical appliances with your mobile phone. Smart door locks that can open the door without contact, smart clothes racks with sterilization and mite removal effects, etc... Contactless interaction methods provide consumers with a safer and more convenient life experience, as well as the advantages of smart homes. Highlight.
On June 1, Tmall 618 officially went on sale. The entire platform can connect to the smart home devices of Tmall Genie. Sales exceeded 100 million yuan in one minute. In terms of the number of companies, the data of the professional version of Tianyancha shows that there are currently 133,000 business scopes in China including "smart communications, smart home appliances, smart homes, and smart home improvement", with limited liability companies accounting for 87.39%, and related companies were added in April An increase of 24% month-on-month.
Among the seven major areas of new infrastructure identified by the National Development and Reform Commission, 5G occupies an important position, and smart homes, which are closely related to consumers' daily lives, will become one of the important application scenarios of new infrastructure. It is not difficult to foresee that non-contact products, systems and service models will become the norm in life and life in the future. Smart home, as a technical guarantee for creating indoor smart health, comfort and convenience, will surely be concerned and sought after by the industry and the market.
The "2020 China Smart Hardware Industry Development Panorama Research Report" released by iiMedia Consulting shows that China's smart home market will reach 182 billion yuan in 2020. However, there are still three major problems that need to be solved urgently in the blue ocean of smart homes. The first is the security of the Internet of Things. Many consumers are still worried that their privacy will be leaked after using smart homes; the second is the lack of unified standards in the smart home industry, the detection technology is blank, and the market supervision system is not standardized; the last is smart Product compatibility issues, most smart home products are still in a mutually independent ecology, consumers will fall into the embarrassing situation of product incompatibility and system unsupported when using products.
On the one hand, brand companies are strengthening their interaction with traditional distributors. On the other hand, they are also seeking to expand diversified channels including online. First, some companies with outdated production capacity and poor cash flow have been eliminated. Some companies have carried out high-profile brand marketing and built factories and put them into production.
As for exports, the decline in furniture exports has narrowed, while China's ceramic tiles have basically withdrawn from the US market; home furnishing live broadcasts are in full swing, and the grass is still in full swing, with different opinions and different effects; the performance forecast for the first half of the year, the year-on-year data is not ideal, but it has not yet arrived The point of loss; lack of standards, incompatibility, and difficult to protect privacy...Who will harvest the 182 billion smart home market? How to make up for the gap between the state's vigorous promotion and the low acceptance of consumers?
▲ 1. Store sales of 275.284 billion yuan, a year-on-year decrease of over 40%
From a cold start in the first year, to a sharp drop in February, then to a rebound in March, a rebound in April, a rise in May, and a slight decline in June... The National Building Materials and Home Furnishing jointly issued by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association The prosperity index (BHI) is not flat, but the overall trend is positive.
Compared with the overall January-June period of previous years, the cumulative sales of building materials and home furnishing stores above designated size in the first half of 2020 will be 275.284 billion yuan, a year-on-year decrease of 40.76%. The sales of building materials and home furnishing stores above designated size nationwide in June were 64.515 billion yuan, a decrease of 0.32% month-on-month and 24.84% year-on-year.
With the continued spread of the international epidemic and the pressure of the sporadic rebound of the domestic epidemic, it may have a certain impact on consumer confidence and the continuous release of consumer demand. It will take time for the national building materials and home furnishing market to return to the same period before the epidemic. Home furnishing companies need to be prepared for long-term battles, first to survive down-to-earth, and then to seek development through strategic transformation.
▲ 2. The decline in furniture exports has narrowed, and ceramic tiles have basically withdrawn from the US market
According to data released by the State General Administration of Customs, my country's furniture and parts exports in June 2020 were 34.95 billion yuan, an increase of 18.7% from May. In May 2020, my country's furniture exports were 29.44 billion, an increase of 7.2% compared to April; in April 2020, furniture exports were 27.45 billion, an increase of 12.5%.
From January to June, the cumulative export value of related products in the four categories of furniture, lamps, lighting devices and parts, ceramic products and textile products was 841.51 billion yuan, an increase of 28.8% over the cumulative data from January to May. Except for furniture, textile exports amounted to 521.06 billion yuan, a year-on-year increase of 32.4%. Lamps were 97.12 billion yuan, a year-on-year decrease of 3.2%; ceramics were 65.72 billion yuan, a year-on-year decrease of 12.6%; the decline has narrowed.
From January to May 2020, my country’s ceramic tile imports were US$53.58 million, which was a drop of 15.86% from the US$63.68 million in the same period in 2019. According to a report by "Ceramics World Review" on June 4, China's ceramic tile exports in 2019 were 770.5 million square meters, which was a 9.8% decline compared with 854 million square meters in 2018. This is the sixth consecutive year that China's ceramic tile exports have declined. Compared with the 5.9% drop in 2018 (compared to 2017), the decline in China's ceramic tile exports in 2019 has further accelerated.
Whether it is ceramic tiles or furniture, both show a downward trend year-on-year. However, the growth rate of furniture increased month by month from January to June, and the year-on-year decline narrowed. According to the data in 2019, the decline in tile exports has accelerated year-on-year, and Chinese ceramic tiles have basically withdrawn from the US market.
▲ 3. The epidemic can not stop the fever of financing and listing
In the first half of 2020, the domestic home furnishing industry announced a total of 25 financing events and 13 mergers and acquisitions, and 7 companies including Bull, Aopu, Aili Home Furnishing, Fa Shilong, Stone Technology, Zhongwang Fabric, and Beiding were successfully listed. Among them, supply The corporate financing momentum of the chain and intelligent track is growing rapidly.
A total of 13 industry mergers and acquisitions were announced in the first half of this year, including the harvest of outstanding domestic projects, and there are also giants acquiring overseas brands for globalization, and real estate leaders are sweeping goods across borders.
Mengbaihe, Qumei, Gold Medal, and Nature all have overseas acquisitions, and Kujiale has also wholly acquired American online design platform Modelo, or seeks overseas listing.
In the first half of the acquisition, Country Garden was a well-deserved "sweeping king". It made frequent moves in May and June and bought shares in three ceramic sanitary ware companies, Dio, Mona Lisa and Huida, which triggered a heated discussion.
▲ 4. The "6·18" under the epidemic, three major trends are highlighted
On June 16, the turnover of the home improvement industry on Tmall 618 broke 100 million in just 10 seconds after the opening; JD Furniture, at 00:00-23:59 on June 18, the opening 10-minute turnover increased by 120% year-on-year.
Following May Day, June 18 has become another force for home furnishing companies, decoration companies and stores. From the data point of view, June 18 is undoubtedly a peak of household consumption, but at present, offline stores and stores have not fully recovered, and it will take time for the household industry to recover.
Compared with previous years, smart homes whose market size has increased year by year are becoming more and more popular; the epidemic has pushed home furnishing companies to online marketing and pressed the accelerator, and online and offline are further integrated; people are more concerned about diversified and functional home life Consumer demand for similar products is still strong.
▲ 5. The popularity of smart homes continues, and three major problems need to be solved urgently
During the epidemic, reducing the contact between people and things is the key to reducing the risk of infection. Smart home products that apply remote and voice control technology have become popular outside the epidemic: you can control the smart switches of lighting and electrical appliances with your mobile phone. Smart door locks that can open the door without contact, smart clothes racks with sterilization and mite removal effects, etc... Contactless interaction methods provide consumers with a safer and more convenient life experience, as well as the advantages of smart homes. Highlight.
On June 1, Tmall 618 officially went on sale. The entire platform can connect to the smart home devices of Tmall Genie. Sales exceeded 100 million yuan in one minute. In terms of the number of companies, the data of the professional version of Tianyancha shows that there are currently 133,000 business scopes in China including "smart communications, smart home appliances, smart homes, and smart home improvement", with limited liability companies accounting for 87.39%, and related companies were added in April An increase of 24% month-on-month.
Among the seven major areas of new infrastructure identified by the National Development and Reform Commission, 5G occupies an important position, and smart homes, which are closely related to consumers' daily lives, will become one of the important application scenarios of new infrastructure. It is not difficult to foresee that non-contact products, systems and service models will become the norm in life and life in the future. Smart home, as a technical guarantee for creating indoor smart health, comfort and convenience, will surely be concerned and sought after by the industry and the market.
The "2020 China Smart Hardware Industry Development Panorama Research Report" released by iiMedia Consulting shows that China's smart home market will reach 182 billion yuan in 2020. However, there are still three major problems that need to be solved urgently in the blue ocean of smart homes. The first is the security of the Internet of Things. Many consumers are still worried that their privacy will be leaked after using smart homes; the second is the lack of unified standards in the smart home industry, the detection technology is blank, and the market supervision system is not standardized; the last is smart Product compatibility issues, most smart home products are still in a mutually independent ecology, consumers will fall into the embarrassing situation of product incompatibility and system unsupported when using products.
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